Work

New show reel

Over the last year, we’ve been shooting more and more beautiful food videos. So much so, that it was high time for a new showreel. Take a look, but don’t blame me if you’re ending up hungry.

Special K tells women to stop dieting (also, hell freezes over)

Consumers have never been smarter about food, and the desire for real food in a real world has gone mainstream. Food producers are being forced to re­formulate, with real ingredients and no preservatives, colours or additives. And this consumer-driven movement is also forcing brand messaging to show consumers as real people – as Special K …

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