I help leaders shape data into decisions that drive commercial growth—from consumer behavior to market intelligence, AI implementation to competitive advantage.
Built and sold Nourish Marketing / CEO, 6 Seeds / Visiting Lecturer, Ivey Business School / Columnist, Food in Canada Magazine / Keynote speaker / Policy contributor.
Selected brands and leaders I've guided: AMEX, Air Canada, Cisco, Sony, Adobe, Canon, USA Rice, U.S. Agricultural Export Development Council, plus food and ag companies across Canada, the U.S., and Europe.
We help leaders move forward with clarity in complex markets. Using research, AI, and behavioral insight, we close the gap between strategy and commercial outcomes. Our 3R Wayfinder Method: Reveal, Reimagine, Realize. Current focus: food and agriculture brands navigating digital transformation.
Visit 6 SeedsI develop tools and frameworks that turn information into decision advantage. Current projects include synthetic consumer research, automated market intelligence, and AI-driven competitive analysis. If it doesn't change what you build, buy, or believe, it's just expensive theatre.
Visit Applied Intelligence Labs"He somehow made AI feel human. Andreas connected the dots between technology, consumer behavior, and what actually moves the needle in food."
Louise McKerchar
Vice President, Europe, UK & SE Asia
American Peanut Council
"Andreas possesses a rare and valuable talent for translating complex, emerging technologies into practical insights that directly address the pressing challenges faced by leaders in the food and agriculture sectors."
Zhixin Wang, Ph.D.
Food Technology Research Manager (North America), Puratos
"Not a single slide of fluff. Just sharp insight, clear direction, and a genuine understanding of what our members are grappling with right now."
Gina Tumbarelli
United States Agricultural Export Development Council
Recent stages: USAEDC, USA Rice Federation, International Peanut Forum, Ivey Business School
Book me to speakFounder‑operator perspective for leaders navigating the intelligence economy.
Focus areas: AI implementation, data strategy, consumer behavior, market intelligence.
Open to roles across sectors where applied intelligence drives competitive advantage.
Board, advisory, and strategic partnershipsAndreas has been quoted and interviewed by publications including The National Post, The Globe and Mail, The Guardian, Canadian Grocer and Convenience Store Magazine U.S.
Andreas writes "Future Bites," a quarterly column analyzing AI, trade policy, and market transformation for Food in Canada Magazine.
An analysis of how Canada's national AI strategy will reshape opportunities and challenges for food industry leaders navigating digital transformation.
Read Full ArticleA strategic perspective on how Canadian food exporters can transition from commodity trading to value-added market positioning in global markets.
Read Full ArticleWe're entering the intelligence economy. Those who shape data into decisions will outcompete those who just collect it.
Behavior beats claims. The market's actions reveal truth that surveys and focus groups miss.
Strategy should travel from insight to P&L or it's just expensive consulting.
Watch clips from recent keynotes on applied intelligence in business.
Detailed feedback from leaders across the food and agriculture industry who've experienced measurable results from our strategic partnerships.
Josh Taylor"Exactly the kind of voice we needed. Grounded in reality, fluent in the future, and completely tuned in to the challenges food leaders are facing."
Clinton Monchuk"Andreas is an engaging speaker that combines storytelling with emerging technologies, a successful combination for numerous audiences."
Ojasvini Parashar"Andreas delivered insightful and engaging responses throughout the session. He made AI feel not just accessible, but actionable. It was a pleasure to have Andreas speak at our webinar."
Anna DeMarchi Meyers"Thank you for playing a pivotal role in our 'Selling Food to Ontario' Day 2 workshop. You were an outstanding speaker, offering valuable insights that will steer our food and beverage entrepreneurs in the right direction."
Kristin Demoranville"Andreas is one of those guests who just gets it. He makes sense of AI, data, and what's actually happening in the food world without turning it into a TED Talk. It wasn't an interview, it was a real conversation packed with insight I'm still thinking about."
Michael Klein"Andreas has vast knowledge and experience, combining expertise in CPG, data and AI. He takes a collaborative approach, and in fact, our introductory conversation turned into two engagements in 2024."
Cheryl Appleton"I was truly inspired by Andreas' insights at today's session. The discussion on leveraging AI for innovation in the health and premium markets was particularly enlightening."
Jane Dummer"Andreas brings sharp thinking, deep sector knowledge, and a genuinely human approach to every conversation. I always leave feeling inspired, and more informed."
Braden Cadenelli"Andreas is able to take complex topics and break them down into digestible sections that offer an inroad to the listener to the topic. His passion grabs the listener and leaves them wanting to learn more. As good of a guest as he is a person- a total joy to have on an episode."
Andreas Duess is a popular guest on podcasts around the world. Listen to recent conversations on applied intelligence, AI strategy, and market transformation.