A technologist who understands people.
I help established industries adopt technology. The tech is usually the easy part. Getting the organization to actually use it is where most projects fail, and where I spend most of my time.
About Andreas
Two things have defined my career.
The first is that I'm a technologist who understands people. I started in tech marketing with Google, Cisco, and Adobe in the 2000s. I've built companies on technology, including Ditto, a synthetic research platform that uses AI to model consumer behavior. But I've also spent decades working with organizations where most people didn't grow up digital and don't trust what they don't understand. I know how to build it and I know how to get people to use it. That combination is rarer than it should be.
The second is an ability to create clarity from confusion. To cut through noise, find what actually matters, and make it actionable. That's what led me into marketing. Good marketing is finding the essential truth about a product or a market and making it impossible to ignore. I spent 16 years doing that at Nourish, the food marketing agency I built into Canada's largest independent before exiting in 2023.
These two threads keep converging. At 6 Seeds, the consultancy I run for food and agriculture organizations, we started in strategic communications. Increasingly the real work is helping these organizations adopt technology without the usual cycle: buy it, resist it, blame it, shelve it, panic when the market moves on without you.
Current Projects
6 Seeds
I run 6 Seeds, a consultancy for food and agriculture organizations. We started in communications. Increasingly the real work is helping these organizations modernize how they operate, getting into the room with leadership, understanding the resistance, and building systems people will actually adopt.
Ditto
I co-founded Ditto, a synthetic research platform. Traditional market research is too slow and too expensive for the decisions my clients need to make. Ditto uses AI to model consumer behavior. It exists because I understood both the research problem and the technology well enough to build something better.
Ivey Business School
I teach at the Ivey Business School Accelerator. AI implementation, how to evaluate what's real and what's hype, how to place bets without betting the farm.
Future Bites
I write the "Future Bites" column for Food in Canada Magazine on AI, trade policy, and where the industry is heading.
Previous Ventures
Publish and be Damned — Co-Founder, self-publishing platform (exited)
Auralis Botanical — Co-Founder, functional beverages, scaled to national Canadian and US distribution (exited)
Nourish Marketing — Co-Founder, Canada's largest independent food marketing agency (exited)
Work With Me
Advisory
I work with leaders in established industries who know they need to change but aren't sure how to get there. Sometimes that's a 90-minute session to figure out where AI fits. Sometimes it's an ongoing engagement where I'm embedded with your leadership team for months.
Speaking
I keynote at industry events across North America and Europe on technology adoption and what it actually takes to get an established organization to change. Recent stages include the International Peanut Forum (Seville), USAEDC, and USA Rice Federation.
Recent speaking locations
Contact
What People Say
"He somehow made AI feel human. Andreas connected the dots between technology, consumer behavior, and what actually moves the needle in food."
Louise McKerchar
Vice President, Europe, UK & SE Asia
American Peanut Council
"Andreas possesses a rare and valuable talent for translating complex, emerging technologies into practical insights that directly address the pressing challenges faced by leaders in the food and agriculture sectors."
Zhixin Wang, Ph.D.
Food Technology Research Manager (North America)
Puratos
"Not a single slide of fluff. Just sharp insight, clear direction, and a genuine understanding of what our members are grappling with right now."
Gina Tumbarelli
United States Agricultural Export Development Council