AI sales audit
AI sales audit: outbound that reaches buyers.
Fewer buyers find you through Google. AI answers the question before they ever click. Any business that relied on inbound needs another way to fill the pipeline.
AI makes outbound look easy. It also makes it easy to burn your domain and annoy every buyer you write to. In two weeks I find where your pipeline comes from, fix what is broken, and set up one outbound workflow that sounds like you and stays out of the spam folder.
Book a 20-minute callWhy now
Inbound is shrinking, and spam has never been easier
When Google shows an AI summary, people click a regular search result on 8 percent of visits, against 15 percent without one. That is from a Pew Research Center study of 68,879 searches. Less traffic means fewer leads.
So companies turn to outbound, and AI makes it cheap to send thousands of emails a day. The inboxes push back. Google tells bulk senders to keep spam complaints below 0.3 percent, and filters spot the same message sent to everyone, with a first name swapped in.
Buyers push back too. Gartner found that 61 percent of B2B buyers prefer to buy without a sales rep, and 73 percent actively avoid suppliers who send irrelevant outreach. Obvious AI-written outreach tells them you did not do the work.
Everything I have done in thirty years had to lead to a sale. I run AI outbound myself every week, so I know where it works and where it quietly falls apart.
How it works
The AI sales audit in five steps
Two weeks. Fixed price of US$5,000 to $7,500, depending on the size of your sales team. We agree it before I start.
Trace the pipeline
Where your deals came from over the last two years, and what changed. I read your CRM and your Google Search Console, so you see how much inbound fell and which sources still work.
Check the plumbing
Your sending domains, email authentication, daily volumes, and spam complaint rates. This is where most AI outbound breaks, quietly, until your emails stop arriving at all.
Read the messages
Your current outreach, read the way a buyer and a spam filter read it. Templates, fake personalization, and claims nobody can check get flagged, with rewrites.
Build one workflow
One outbound workflow on your own data: AI researches each account, finds a real reason to write, and drafts the first message. A person on your team checks every one before it goes out.
Hand over
You get the working workflow, a short playbook, the numbers to watch each week, and a written plan for what to add next.
You keep everything: the workflow, the playbook, and the plan. No retainer needed.
What good AI outbound looks like
AI for sales prospecting, without the spam
Fewer, better messages
A short list of the right accounts beats a long list of names. AI makes it cheap to send more. The win is using it to send less, to people who should hear from you.
A real reason to write
A new market, a trade show, a tender, a product launch. Something true and specific about the buyer, not "I saw your post" stitched onto a template.
A person in the loop
AI does the research and the first draft. Your salespeople decide what goes out and handle every reply. Buyers can tell, and so can you.
For export organizations
Finding importers and distributors abroad
Export sales are outbound sales. The importer in Seoul or the distributor in Monterrey will not find you through a Google search in English.
The same workflow works for trade: build a list of the right buyers in a market, find a real reason to write (a trade show, a tender, a new import rule), and draft the first message in their language for your team to check. It fits next to buyer missions and trade show follow-up.
Who this is for
Who the AI sales audit is for
- B2B companies whose inbound leads have dropped since AI answers arrived in Google
- Sales teams that tried an AI SDR tool and got silence, complaints, or a blocked domain
- Export organizations and their members looking for importers and distributors abroad
- Founders and leaders who sell themselves and want a pipeline that does not depend on search
Common questions
AI sales and outbound: your questions answered
- What is an AI sales audit?
- A two-week review of how you find and reach buyers, with one AI workflow built at the end. I check where your pipeline comes from, whether your email setup will survive more outreach, and how your messages read. Then I set up one outbound workflow on your own data and hand it over.
- Why not just buy an AI SDR tool?
- You can, and some are good. But a tool sends whatever you point it at. Without the right list, a real reason to write, and a domain that can handle the volume, it sends a lot of email nobody wants, faster. The audit sets those up first, so any tool you use works better.
- Will AI write our sales emails?
- AI drafts them from research on each account. A person on your team reads and edits every message before it goes out. Fully automatic outreach is how domains get blocked and buyers get annoyed.
- Why has our inbound dropped?
- Partly because Google now answers many questions itself. Pew Research found people click a regular search result about half as often when an AI summary appears. If buyers used to find you through search, fewer of them reach your website now. Getting named in AI answers helps; the AI search visibility audit covers that side.
- Do you run campaigns for us?
- No. I set it up, run it with your team on real accounts during the audit, and hand it over. Your people own the workflow and the relationships. If you want ongoing help, some clients keep me on as their part-time Chief AI Officer.
- What about spam and privacy laws?
- The workflow is set up to follow the rules where you send: CAN-SPAM in the US, CASL in Canada, and GDPR in Europe, plus the Gmail and Yahoo sender rules. I am not a lawyer, so your counsel signs off on anything unusual. Canada and Europe are stricter than the US.
Further reading
AI SDRs: what works, and what gets your domain banned
Thinking about an AI SDR tool? Read this first. What these tools do well, the three ways they go wrong, and a checklist before you send a single email.
Read the articleOther ways to work with me