Introduction

This privacy policy explains how Duess Strategies Inc., the consulting practice of Andreas Duess ("I", "me", "my"), collects, uses, and protects information when you visit duess.com (the "Site") or use its free tools. Use of the Site is also covered by the terms of use.

Information Collection

Information You Provide

If you contact me via email or through links on this site, I may collect:

Your name
Email address
Any other information you choose to provide

Forms and free tools

When you use a form or free tool on this site and ask for something by email, I collect what you enter:

Every form: your name, email address and, if you give it, your organization.
AI policy template: the details you fill in (organization, the person who looks after the policy, where information must be stored, approval date, the AI tools you list, and whether you report to FAS).
AI readiness assessment and readiness check: your answers and the score they produce.
Worksheet: what you write in it.
AI search visibility check: see the next paragraph.
Review requests: whether you ticked the box asking me to get in touch for a free review.

I use this only to send you what you asked for (including a PDF of your results), to answer questions about it, and to contact you if you asked for a review. You get one email, and I get a copy. I won't add you to a mailing list or send you anything else without asking.

Until you send a form, the policy template, the readiness tools and the worksheet work in your browser. Drafts of the policy and the worksheet are saved in your own browser's storage so you can come back to them. They stay on your device and are not sent to me. You can clear them with your browser settings or the worksheet's "Clear" button.

The AI search visibility check works differently from the other tools, because it has to ask AI search engines. When you run it, the organization name, website, other names and questions you enter are sent to Perplexity and Exa to get the answers, and I keep a record of the organization name, website, questions and result so I can see how the check is used. Your IP address is used to limit how many checks can be run in a day; that count is kept for a day and then discarded. If you ask for the results by email, I also get your name and email address, as with the other forms.

Please don't enter confidential or sensitive information, or personal information about other people beyond what a field asks for.

Automatically Collected Information

When you visit this site, the following information may be automatically collected:

IP address (anonymized by Google Analytics)
Browser type and version
Operating system
Referring website
Pages visited and time spent on pages
Date and time of access
Geographic location (country/city level)
Device type (desktop, mobile, tablet)

This information is collected through Google Analytics and Cloudflare Pages for the purpose of understanding site usage and improving user experience.

How I Use Your Information

I use the information collected to:

Respond to your inquiries and communications
Send materials you have requested
Improve the Site's functionality and user experience
Analyze site usage and traffic patterns
Ensure the security and integrity of the Site

Cookies and Tracking

Google Analytics

This site uses Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how visitors use the site, including:

Number of visitors
Pages viewed and navigation paths
Time spent on pages
Traffic sources and referrals
User demographics and interests (when available)

This information is used in aggregate, solely to understand and improve the site. Google Analytics data is retained for 26 months.

You can opt out of Google Analytics tracking by:

Installing the Google Analytics Opt-out Browser Add-on
Blocking cookies for duess.com in your browser settings

For more information about how Google collects and processes data, see Google's Privacy Policy.

Cloudflare

Cloudflare, the hosting provider, may use cookies for security and performance purposes. For more information, see Cloudflare's Privacy Policy.

Third-Party Services

This site uses the following third-party services:

Analytics

Google Analytics - Website analytics and usage tracking

Hosting and Infrastructure

Cloudflare Pages - Website hosting, content delivery, and the functions that process form submissions. Form submissions may also be stored in Cloudflare's storage.

Email

Resend - Sends the emails and PDFs you request through the site's forms
Google Workspace - My email account, where copies of form submissions arrive

AI search

Perplexity and Exa - Answer the questions you enter in the AI search visibility check. Their privacy policies apply to what they receive.

Booking

Cal.com - Booking calls. If you book a call, Cal.com's privacy policy applies to the information you give there.

These providers may process information in the United States, Canada or other countries where they operate.

External Links

This site contains links to third-party websites and services.

I am not responsible for the privacy practices of these third-party sites. Please review their privacy policies before providing any personal information.

Data Retention

I retain personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.

Data Security

I take reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Your Rights

Depending on your location, you may have the following rights:

Access the personal information I hold about you
Request correction of inaccurate information
Request deletion of your personal information
Object to or restrict processing of your information
Withdraw consent where processing is based on consent

To exercise these rights, please contact me at [email protected]. Duess Strategies is based in Canada. If you're not satisfied with my answer, you can contact the Office of the Privacy Commissioner of Canada or your local data protection authority.

Children's Privacy

This Site is not directed to individuals under the age of 16. I do not knowingly collect personal information from children under 16.

Changes to This Policy

I may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy, please contact me at:

Email: [email protected]

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