Today I ran an entire workflow without opening a single traditional interface.
Here’s what I did:
- Checked Google Search Console
- Performed SERP research and compared it against GSC data
- Researched contacts for cold outreach on Apollo
- Set up an email sequence on Lemlist
- Fielded a qualitative research study on Ditto
- Created blog posts from the results
- Published them to Contentful
- Updated our website
Ten tools. Maybe more. But I never left Claude Code. The only exception was Obsidian, where I keep my markdown files organized.
I didn’t learn Apollo’s navigation. I didn’t master Lemlist’s interface. I didn’t think about Contentful’s content model. I told Claude what I was trying to do, worked with it to create an execution plan, approved the steps that mattered, and watched it execute.
Work that used to take a full day finished in two hours. I didn’t watch a single training video. I didn’t navigate a single overly complex menu tree (looking at you, Google).
Here’s what’s shifting:
DataForSEO is headless. API-only, rock-bottom cost compared to GUI-wrapped competitors. They charge pennies for the same quality results their competitors wrap in expensive dashboards. Same data. No interface tax.
When Claude Code spins up the software it needs, uses it, then tears it down afterward, what are traditional SaaS providers charging for? Access to functionality, or the friction of navigating carefully designed screens?
For SaaS companies, training users is both a massive pain (speaking from experience here) and a major differentiator. What happens when that becomes irrelevant?
Brands are becoming invisible. UX becomes irrelevant. The only thing that matters is whether I reach my outcome.
The intelligence layer is conversational. The tools beneath it are becoming commoditized infrastructure.
A pretty dashboard isn’t a differentiator anymore. The interface isn’t a moat.
And I’m never going back.