The AI Adoption Gap
Kevin Roose on the growing divide between AI power users and everyone else
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Thoughts on AI transformation, traditional industries, and strategic decision-making.
The Day Expertise Became Infrastructure
Vercel's skills.sh lets anyone package expertise as executable skills for AI tools. 20,000 downloads in six hours. Expertise becomes infrastructure.
Read more →My To-Do List Is Now a Conversation
I keep a file in Obsidian called "whats-next." It's where tasks, ideas, and random thoughts go to live until I do something about them.
Read more →The Real AI Superpower Isn't Technical
A scientist friend once told me something that stuck: "The most important words in science aren't 'Eureka, I found it.' They're 'Hmm, that's funny.'"
Read more →The Day I Stopped Opening Software
Completed ten-tool workflow in two hours without opening a single interface. SaaS brands become invisible when Claude Code handles everything.
Read more →The Future of Computing Doesn't Look Like 1985
Anthropic Cowork brings Claude Code's power to everyone. Same capabilities, accessible interface. The future of computing without 1985 vibes.
Read more →The File That Changed Everything
CLAUDE.md isn't documentation, it's navigation infrastructure. The difference between cool demo and replacing your SaaS stack is this one file.
Read more →Heading to Atlanta for the International Poultry Council
Thanks to Caroline Leroux and the International Poultry Council for inviting me to join the global team of expert speakers and panelists in Atlanta on January 25–26.
Read more →Feedback Loops and Field Work
Early start this morning. On my way to Washington, DC to meet with one of our synthetic research pilot clients for feedback and training.
Read more →The Angry Emails About Synthetic Research
I sent a study to close to 2,000 newsletter subscribers. Got some furious emails back. Unsubscribes. Barely contained anger.
Read more →The Government Flipped the Food Pyramid and Nobody Cares
U.S. government flipped food pyramid. Synthetic research shows immediate skepticism, trust erosion, and zero behavior change planned.
Read more →When AI Stopped Being a Tool and Became an OS
Claude Code replaced 20 browser tabs and most SaaS subscriptions. AI stopped being a feature and became infrastructure I work inside.
Read more →Mockup Sites Are Cooked
Claude Code builds functional prototypes faster than mockup sites render fake screenshots. The gap between showing and building collapsed to zero.
Read more →Focus Groups Are Just Improv With Snacks
Focus groups give you performances, not insights. We tested the same product both ways and got radically different results.
Read more →When Trade Publications Start Paying Attention
Food Industry Executive coverage signals shift from 'is AI research real' to 'how do we implement this correctly.' That's progress.
Read more →We Tested 2026's Food Trends and Most Are Garbage
Tested 16 buzziest 2026 food trends with synthetic personas. Five are real, nine need proof, two are pure hype. Most don't move product.
Read more →When Frustration Becomes a Product
Built synthetic research platform when good data was too slow and expensive. Now 95% alignment with human panels at fraction of cost.
Read more →Everyone Says Beef Tallow Is the Next Big Thing. Consumers Disagree.
We tested the 2026 beef tallow trend with digital twins. Reality check: consumers aren't swapping olive oil for steakhouse smells.
Read more →We Tested Whole Foods' Fiber Prediction. They Were Half Right.
Tested Whole Foods' fiber trend prediction with digital twins. They got the direction right but missed key nuance: consumers want real food.
Read more →The LinkedIn Phrases That Need to Die
LinkedIn has a content pollution problem. Three phrases dominate: 'But nobody talks about this,' 'Breaking,' and 'How to win at GEO.'
Read more →What We're Building
Building AI tools for food and agriculture that solve real problems: faster research, better data, and accessible insights for critical decisions.
Read more →When GDP and Sentiment Move in Opposite Directions
Consumer sentiment dropped to 58.2 while GDP hit 3.0 percent. The disconnect reveals how people make buying decisions during economic uncertainty.
Read more →September Consumer Sentiment: What the Data Shows
Monthly consumer sentiment tracking across Canada and the U.S. reveals what official economic indicators miss about real spending behavior.
Read more →"Can Synthetic Research Be Trusted?" Is the Wrong Question
The question isn't whether AI can do research. It's whether you're using rigorous methodology, proper calibration, and validation.
Read more →Why Synthetic Research Will Be Normal in 12 Months
Here's why synthetic research will be the new normal 12 months from now: your "definitive" market report is often outpaced before the deck hits the table.
Read more →Why the U.S. Is Racing Ahead and Canada Isn't
U.S. organizations treat innovation as competitive advantage. Canadian groups too often gatekeep. The gap shows up in outcomes.
Read more →Canada's $100M Food Security Bet
Wittington launches $100M fund for Canadian food security. $5-10M deals focused on infrastructure and everyday essentials, not sexy tech.
Read more →Yukon Farmers Get Less Than One Percent
Less than one percent of Yukon's government food spending goes to local farmers. A missed opportunity for food security and local economy.
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